Our story
Jewellery for the woman who wears it every day
Nooré began in 2021 in a two-room studio in Jaipur, with a jeweller's bench, a kettle that was always on, and a frustration we kept hearing from friends: the pretty pieces turned their skin green, and the pieces that lasted looked like heirlooms they were scared to wear.
So we started small. One pair of hoops, made properly — nickel-free, thick plating, smooth edges, a closure that actually stays shut. We sold them over WhatsApp to people who found us on Instagram, and packed each order at the kitchen table.
Years later, not much has changed about how we work in this story. We still keep the collection deliberately small, still check every piece by hand, and still reply to messages ourselves.
What we stand for
Our values
Quality first
Every piece is inspected by hand before it leaves the studio.
Kind to skin
Nickel-free, lead-free plating tested for sensitive skin.
Designed to be worn
Lightweight builds you can wear from morning to midnight.
Real people, real help
A small team that answers every WhatsApp message personally.
How it's made
Made carefully, in small batches
We work with two family-run workshops in Jaipur. Batches are small — usually under 200 pieces — which means mistakes get caught, and designs that don't sell don't get repeated.
Thoughtfully Curated Designs
Every drop is edited down to a handful of pieces we would wear ourselves, so nothing in the collection feels like filler.
Comfortable for Everyday Wear
Lightweight builds, smooth edges and secure closures — jewellery you forget you are wearing by mid-morning.
Every order arrives gift-ready
Soft ivory pouch, ribboned box and a blank card — no extra charge, no extra step.